3 Important SEO Trends In 2018


Professional digital marketing agencies, web development and design companies including The Wysi Partnership in Berkshire are always alert to new trends. SEO is an ever-evolving area which Google commands. A system that once relied on keywords and backlinks now utilises individual ranking signals which means a rethinking of SEO strategies. Mobile SEO, AI and consumer intention are 2018’s SEO trends.

Mobile First

Is your website responsive? Is it as stylish, sharp and legible on a mobile device as it is on a PC or laptop? It should be. Google’s new initiative is the mobile first index which uses the mobile version to determine the website ranking and SEO. A slow load time, complex or confusing navigation and poor-quality data and images have a direct impact on your visibility. Don’t allow the mobile SEO to flounder, it’s a costly error in the age of smart phones.

User experience across all devices is integral to success. Google uses several factors for their desktop and mobile SEO to position you accurately; speed and relevancy, for example. Companies should focus on website quality and monitor consumer browsing habits including bounce rates, because each element of the user experience must be at its highest level to secure positive placement. A rocketing bounce rate means that something is clearly not working for you or the consumer and it should be addressed urgently. Analytics are your ally for prosperity. So too is a firm like The Wysi Partnership who design and develop websites for the best SEO results.

Intention Optimisation

The optimisation of intention is a late 2018 revolution. Google is adjusting its search algorithms so that a key factor for SEO rankings is the intention of the keyword.

For example: A search for “Cheap PC” will lead Google to prioritise e-commerce websites above media or major player sites. The reverse is true when the search phrase is “Best cheap PC in 2018.”

Choosing keywords carefully with intent in mind is now vital for mobile SEO and traditional platforms.

Long-tail Keywords

Fewer people are typing their search queries in to search engines as artificial intelligence and voice searches are adopted. Businesses must face this challenge positively. Choose long-tail keywords and language which is used every day in real situations. For example, when typing in a search “garage in Reading” is a popular phrase but voice activated searches are likely to be along the lines of “Where is the nearest garage in Reading?”

Prior to 2018, the meta description was ideal to write a brief overview of what the full content dealt with. Voice searches and artificial intelligence means that featured content must answer the question effectively and promptly.

AI devices scan content to deliver optimum results; this means that articles, white papers or manuals with thousands of characters, paragraphs and a multitude of web pages won’t be scanned because smart technology secures swiftly detectable and accurate solutions.

Is it time to update your website?

Make Google work for you on every platform.  Please contact Wysi’s specialists today to learn more about trends, mobile SEO, web development and marketing services.


The author Rawat

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