For beauty industry, augmented reality might not appear to be a natural fit, it has solved some of the issues faced by this industry, like how showcasing products so as to attract customers towards it. With YouTube gaining immense popularity, there is available plenty of information on wide range of beauty treatments and products. However previously, consumers could not determine how their favorite cosmetics will appear on their face when applied for the first time.
Benefits of augmented reality in cosmetics industry
This technology does help consumers to play easily with different types of beauty looks from within the comfort of their home and not having to shell out money at any department store prior to trying it out. Two major cosmetic giants, namely, Procter & Gamble and Sephora have started to use this technology in their own apps and in-stores.
The initial augmented reality startup having patented skin and face mapping technology is ModiFace. It is designed exclusively by the beauty industry to analyze minute details associated with the skin and face, so as to render life like visualization. This reality app can help stimulate the different kinds of hairstyles, cosmetics as well as anti-aging treatments such as Botox that will appear on user, but in real life! It becomes much easier to identify the perfect looking lipstick shade to be purchased for family and friends when compared to skin tone matching technology.
The beauty apps using augmented reality do involve plenty of research & testing by the industry experts. Anti-aging segment undoubtedly is considered to be among the most intriguing field. Olay, a popular skincare company has merged deep learning technology with artificial intelligence to come up with ideas as to how to promote revolutionary anti-aging products among consumers and make it desirable. For benefiting from a well developed custom skincare regime, what the user requires is a skincare questionnaire and makeup-free selfie.
User information is combined with aging zone analysis of Olay to offer personalized product recommendations. Many cosmetic companies have been trying to extend its reach and increase its value by combining augmented reality technology with in-depth research to demonstrate results offered by anti-aging products when used on consumer’s faces. This helps the customers to try out those products without having to buy them first.
In Japan, augmented reality for cosmetics is said to have taken a wonderful turn with Microsoft Japan, Skype and Shisheido partnering together for business to come up with Telebeauty, a new beauty app. It is a fabulous app for those desiring to use video conferencing, since it allows virtual makeup application (lipstick, eye shadow and foundation) to the video image of the user. Rather, it is somewhat like applying video conference call with Snapchat filter, thereby not requiring users to apply makeup.
Recently, the global market for cosmetics crossed $500 billion. It means that technological, unconventional innovations associated with the beauty industry still are small business. With progress made by virtual reality technology, artificial intelligence and augmented reality, personalized beauty apps also are likely to witness growth.