What is Maccabees Update?
The sole purpose of the Maccabees Update is to enhance the search relevancies. So, website owners as well as webmasters should look into the enhancement to on-page as well as off-page relevance signals. The significance of content will always remain intact because high quality contents create quality backlinks for your website thus helping you to achieve organic ranking.
The Google Maccabees algorithm update is a new update by the search engine giant that works almost like an extension of the previous Fred algorithm update, however focuses more on user experience. A few years ago, marketers as well as SEO experts started to see the value of long-tail keywords as well as answering customer problems and questions. While this new achievement tactic was found, professionals found a way to take advantages of it as well as manipulate it. Now, companies may create low-quality web pages for similar long-tail keywords, known as “keyword permutations.” This has become a more well-known strategy for professionals, however, it generated a more irrelevant user experience that Google did not realize. The main goal of the Google Maccabees update is to promote as well as support web sites that have high quality as well as readability as well as basically punish sites that did not assemble that standard of quality user experience.
Maccabees is fundamentally Google Algorithm Update like Panda as well as Penguin.
- It is focus on mainly affiliate type sites.
- It is trying to target those affiliate business who promote irrelevant as well as disrupt the market.
- Maccabees Updates Targeting on Many Keyword Permutations.
Normal e-commerce sites have not been affected on the same scale however some have reported as suffering drops in traffic (WebmasterWorld Google Update Discussion), but e-commerce sites appear to be in the minority.
Maccabees Updates – Features
- Better search relevancy
- Better user experience
- Keyword permutations as well as Low quality sites
- Updates should be made to mobile first
- Rather than mobile visibility, desktop visibility precious the most.
No Landing Pages With Keywords Variant
One of the favourite SEO strategies so far is building singular landing pages for keyword variants. With the Maccabees Update Google visibly put a stop to this strategy. The idea behind this strategy is spammy really, SEO service not only want to rank with one keyword but also with all its variants.
For example- A craftsman wants to have his service listed with Google. He offers this service not only in Cologne but also in numerous dissimilar other German cities such as Frankfurt, Hannover, or Berlin. Therefore he generates subpages for each city with the pattern.
Keyword= SERVICE + Keyword-Variant= NAME OF CITY.
The service is the exact same in every city, so the page’s content only varies in the name of the city. As Google attempts to take the view of the user as well as aims to deliver relevant search results, the strategy for landing pages with keyword variants is unnecessary as well as even annoying.
According to Google, only search outcomes matching the search intent should be displayed to users. Therefore it is completely appropriate to explain the SERVICE once, but actually well and with only as many words as necessary. Explaining the service again as well as again on dissimilar subpages generates confusion for Google: Which page should rank in SERPs.
Symptoms Of Fred
Fred was never formally confirmed by Google. In March 2017 SEO Analysts worldwide were occupied searching out what the update was about. Soon it was clear that especially websites which only served the use of earning money (through an overload of ads or affiliate links) had been punished. Characteristic characteristics of those pages are
- To contain content which is old, inferior, or simply too poor to serve the user’s search intent.
- To overwhelmingly display ads.
- To not provide other services than paid affiliate links to other shops.
Since the primary rollout in March 2017 SEO expert could track several smaller follow-ups of the Fred Update. As webpages with very few relevant content fell victim to the update it is extensively considered to be a Quality Update. The Maccabees Update may be queued with this category.
How To Handle Keywords Variants
Mid- and Long-Tail keywords will get more as well as more interesting for SEO competition. Voice Search with tools like Alexa, Cortana as well as Siri is the cause for this. In oral form words tend to be longer. Webmasters who incorporate this foremost change will have the finest chances to dominate rankings in the future. Still, not every single Mid-Tail oder Long-Tail keyword require to be featured on separate subpages.
The better strategy would be to consider around a topic. Connected to the example, this means to write one page for the service as well as mention the cities the service is also obtainable.
It still can be appropriate to produce several different landing pages if the services vary from city to city in a way that service variation is actually given. This may be also applied for products or product categories. The basic information for users is already offered with explaining the product adequately on just one page. It is not necessary to copy the text for several diverse target groups with the intention to serve the keyword product and target group.
How to Recover from This Core Update
While responding to every change to Google’s algorithm is not a productive SEO strategy, the Maccabees update seems to be a significant change for web sites as well as may have negative long-lasting results. In this case, you should go through your web pages as well as make sure you are offering high-quality information as well as make readability a priority. This will make your site more engaging for users as well as will mitigate any negative impact your site has been seeing since the update was released. Instead of stuffing your webpages with keywords as well as landing pages, you should reduce some of these pages into one richer page. Focus your time as well as energy on researching the best few keywords, and make sure your content is valuable to your audience. Google’s algorithm is obtaining better at detecting while keywords are being overused to boost SEO. If you make these changes, you will make Google happy, rank higher as well as please your human readers as your content will be easier to read.
Author Bio: SEO is important to ensure the betterment of your online business and websites. Naveen Kumar is one of the top SEO experts in India who can provide you with the required Professional SEO Services along with the other factors of the digital marketing company. Currently, he is working in JDM Web Technologies as a senior SEO expert. He tries his best to suggest clients and readers with the latest SEO tactics through his write-ups.