There is a revolution happening around the world. The Internet has taken over our lives for better or for worse. We have become dependent on it to provide answers for all our problems. For everything from daily news to healthcare, we are relying more and more on digital platforms. With this kind of user behaviour, everyday new companies are emerging in the market to provide the same services in a supposedly better way.
In a scenario like this where there are too many service providers, how do we choose the best one for our requirements?
This is where branding comes into play. Building up your brand and building your visibility. Being a start-up in the middle of other mobile app start-ups, puts you under the hood. It becomes essential for your company to tell its customers about what is different about your application.
Branding helps you in telling your brand story, your brand vision and your brand imagery. As your visibility in the market increases, grapevine will lead to a bigger customer base on its own.
This is the reason why so many companies spend the most on the marketing and branding of their companies. They want their mark to be the biggest in the business. And it is fair enough when you have a product which is great enough to be marketed as the best.
Below written points show the best branding strategies for any start-up:
- Making the User most important –
Just like mobile app development strategies, mobile app branding strategies are also supposed to be user-centric. The branding of anything best presents results when planned keeping the user experience and user expectations as the center point of its strategy. Any mobile application developer must keep in mind that the final judge of the app is going to be the end user. Hence the usability, functionality and performance are the key features that will directly impact the branding of the company.
- Personalisation of the app’s user application –
Any enterprise can gain Brand appreciation by building a great personalized user experience for its application. With emerging technologies like AI and machine learning, data analytics become much easier. It is now possible to study consumer behavior and priorities, and then with the help of push notifications, to provide a more personalized experience to every user. An organisation must leverage the recorded user data carefully to build a better brand image and retain its customers.
- Choosing the best Name and Icon for you app –
A mobile app develop can highly enhance a brand’s visibility by choosing the perfect, easy to remember and unique name for the application. And complementing it with an as easily recognizable icon is as important. The major branding strategy adopted by major brands is distinctly based on icons and brand names. These are usually related to the application’s least complicated, highly memorable and discernible designs.
- Consistency –
Consistency in design is an important aspect of App development. When a user is surfing through each page of your application, it’s crucial to maintain a color scheme, balance, font scheme throughout the pages. It’s psychologically proven that whenever there is a break in the flow of the color and font schemes of a system (An app, presentation, etc.) the users have to readjust their senses which becomes weary and te user loses interest. Also, the color and font scheme of the app will make it more recognizable to users.
- Evaluation of competitors –
Many enterprises use their application as a brand itself. And that is their branding strategy, which works most of the time. While marketing your application, always remember that other companies are also branding their own applications. This is why it’s very important to keep an eye out for your competitors’ branding strategies so you can stay steps ahead of them. An enterprise can easily build its user engagement and enhance user experience by updating the mobile app regularly. But it’s an ever-changing deal, and you always have to update your branding strategies as well in order to keep up with market trends and beat competition.
On the whole, a mobile app developer and an enterprise should always remember that the trends of the market are always changing and it’s very important to update your branding strategies with them. You must experiment with various strategies before deciding on one every time there’s an update to keep up with user expectations.