Promoting your business on social media can be a daunting task. You can lose a lot of valuable time in order to make your presence felt online. So, how can you manage your social media handles and be at ease simultaneously?
Below we have mentioned few tips to help manage your social media for your business:
- Choose only one or two social media platforms
A lot of social media marketing experts say that in order to make some noise for your business, you have to create social media handles on every available platform out there. Now let’s be honest with ourselves: you don’t have the time to update each and every social media handle. So, just choose one or two platforms and update your target audience about everything there.
So, which one do you choose?
Facebook – The number one go-to platform for every business, as the people available here are likeminded.
Instagram – Since parents started joining Facebook, the younger generation turned to Instagram. So if your target audience is teenagers, Instagram is where you need to be.
Twitter – Lots of influencers promote the products given to them via Twitter. If you want to get some shout-outs for your business, get it from here.
There are many social media platforms like Reddit, Periscope and LinkedIn which you can also give a thought to if your target audience lies there. Choose the one which you think is better for you and put in your maximum efforts to make as much impact as possible.
- Make a schedule
As you have a business to run, you cannot handle the social media at times when you have to give attention to critical tasks. Now, Facebook allows you to schedule your posts, but Hootsuite lets you handle multiple social media platforms like a boss! One of the most sought-after features is, posting your content at the most optimum time by carrying out data analysis. To reach out to the maximum number of people, you can take its help and the biggest advantage is that it’s absolutely free!
If you are looking for some more significant analysis, your engagement with the target audience, go ahead and try Sprout Social. You can use their services for 30 days on a trial basis and after that you can decide whether you want to continue with it or not. If you look dig a little deeper, you will find a lot of similar services that will solve a lot of your problems.
- Get help from your employees
Today’s millennial generation is exposed to social media early on. They possess the knowledge of how to use it. Is there a young employee stacking products in heavy duty plastic storage boxes?
Ask him/her whether they would like to take responsibility of your business’s social media handles in exchange for a hike in their paycheque. This will definitely make them happy as this is something that comes naturally to them. If you own a small scale business and want to let people know about the services you provide, seek help from a young family member, if not; hire a professional by agreeing on a payment that works out for both of you.
- Let your customers help you
Statistics have shown that user-generated images are very well received by the general audience than the ones shot by professionals. Now, we know how hard you are working on your social handles by clicking creative pictures. An alternative we can suggest is to let customers click it for you. Run a contest on your social accounts for clicking the best pictures and upload it with a hashtag that will promote your business. Run these image contests according to ongoing trends for maximum visibility and impact.
- Team up
Does your business have no competition? Maybe you have some local vendors, with whom you deal with so as to sell your products and cater to your customers. Well, you both can team up and hire somebody to work on both your social media handles. Some local businesses team up and create a common business page for their neighbourhood. As an individual, you may find it difficult to reach out to many people, but by teaming up with other businesses, there is so much you can do.
We hope the tips shared above help you manage your social media effectively and you get the hype you need for your business.